Stray’s

We’ve shaped Stray’s at The Ossington’s brand identity as it evolved from a coffee shop to a restaurant. The logo and tagline were refined multiple times—starting with coffee, books, sandwiches, and jazz, then coffee, kitchen, jazz to reflect a broader menu.

In 2024, we updated it again to eat, drink, jazz, aligning with its full restaurant transition. We also developed sub-brands like Tapas Y Stray’s and First Friday Jazz Sessions, ensuring consistency while allowing flexibility.

To streamline operations, we integrated Planday for staff management and revenue tracking. Square now handles payments, marketing, and a customer loyalty programme.

We transitioned Stray’s website from OpenTable and ResDiary to a WordPress booking system with integrated payments. We also manage website updates, event promotions, and social media, keeping the brand engaging and visible.

We’ve reinforced Stray’s presence with high-quality print and signage. This includes menus, jazz programmes, takeaway flyers, and branded merchandise.

We also designed and sourced A-boards, neon bar signs, and external branding, ensuring strong visual impact both inside and outside the venue.

With extensive hospitality and sales experience, we offer expert consultancy. Our understanding of branding, marketing, and operations helps businesses Thryve.

Not to mention, Mat brings 20+ years of barista experience, adding invaluable insight into coffee culture and service.