• Quick to launch — Get a professional site live in days, not weeks
• User-friendly — Edit your own content without touching code
• Vast array of integrations — From SEO to bookings, plugins do the heavy lifting
• Cost-effective — Save on development time and maintenance bills

• Plugin bloat — Can slow down your site if poorly managed
• Security upkeep — Needs regular updates and backups
• Design limits — Full customisation can be trickier with themes
• Less bespoke — Out-of-the-box sites can feel templated if rushed

• Highly customisable — Total control over every pixel and feature
• No plugin reliance — Everything is built to fit your exact needs
• Clean codebase — More efficient and lightweight when done right
• Optimised performance — Faster speeds with tailored design

• Developer required — Changes need tech input every time
• Slower to build — Custom builds take longer to complete
• Higher cost — More time = more money in most cases
• Support risk — You’re tied to whoever wrote the code